After meeting a Whistleblower on the Dark Web, we have discovered that the self-proclaimed “One Design to Rule Them All” does not influence members within the Underground Java and .NET Communities. Hence, we are looking for ways to attract those ITers to develop a Superior Design. As destroying The Design can only be achieved through a battle with a Superior Design.
We therefore need your support to attract an Army of Java and .NET Developers, sourced throughout the wide world of digital networks, platforms and communities where these scarce and humble IT creatures are active. Use your skills to create unconventional strategies, designs and campaigns that prove to the members of the Underground IT Communities that joining forces with us will help destroy The Design.
Note that The Design lures in conventional Social Media platforms such as LinkedIn, Facebook and Instagram, and sometimes even in Hackathons and Webinars (Beware!!). Therefore venture out and further explore unconventional World Wide IT Communities such as Github, Stack Overflow, and many, many, … many others, and find out ways to convince these IT creatures to join our Army of Java and .NET Developers.
This challenge will allow you to create a Persona of a specific field of ITers, such as Java and .NET Developers. To get to that Persona, you will apply market research and gain knowledge about the interests and online whereabouts of those ITers. That will enable you to design and develop targeted campaigns that could persuade high in demand ITers to change careers. Furthermore, by gaining knowledge about your IT Persona, you will be able to apply out-of-the-box marketing methods, such as state-of-the-art creative strategies, Guerrilla marketing and mindblown designs. And last but not least, you’ll steer clear from conventional platforms such as Facebook, LinkedIn, Instagram, and even hackathons and webinars, but will perform research on various alternative IT Community Platforms on which you’ll launch your developed strategies and campaigns.
No mandatory skills nor tools, only the creativity and insights to persuade an audience that is high in demand. Low cost - high result? We’d love for you to use your own creativity and enthusiasm to support us with this challenge! Only side note - steer clear from social media platforms such as LinkedIn, Facebook and Instagram, or often used campaigns to attract ITers such as hackathons or webinars.